Logos are the visual identity of a company. It’s a combination of visual imagery (icon, image, symbol etc.) and text. A logo has two purposes to serve — first it represents a company’s identity, second it tells the people what a company is all about. A logo can be simple or complex. But most importantly it has a meaning. A professional logo design help establish a connection between companies and consumers. It serves as a tool for you to attract the right audience and boost brand loyalty.